His trans daughter couldn't find comfortable swimwear, so he launched a swimsuit line By Maria Morava and Jay Croft, CNN Updated AM EST, Sat February 06, 2021 CNN Ruby Alexander just wanted to go to the beach. As a transgender 11 year old, she struggled to find comfortable, well fitting bikini bottoms. So, her dad made them. A childhood transition At 3 years old, Ruby loved her mother's high heels and the drama of Disney princesses interests her dad, Jamie Alexander, called gender creative. She would take a bed sheet and wrap it around her hair, and go up the stairs and throw the sheet down the stairs, Alexander said. This is when Tangled came out. She was always the princess. Ruby's parents had joined a group established by the Toronto public school system for parents of gender creative